Address harvesting is a major problem in email broadcasting, particularly with addresses obtained by web spiders – automated search mechanisms. The resulting “unpermissioned” lists carry addresses starting with “sales@”, “info@” and so on.

In response, administrators lay spam traps, deliberately making email address available in website locations that are freely accessible to the email harvesters but which would never normally be used by legitimate parties. Thus the spammers fall into the trap and reveal their true colours. The spam broadcaster can expect to be hit with an ISP block, or put on blacklists.

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Improve deliverability
in-house - 5 top tips
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Email Seminar, Thursday 1st May 4.30pm – 6.00pm.
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If you missed out on our January event, download summaries of the presentations.
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Database Group wins new client

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Press for Support
January 2008

Guy Hanson, Business Development Director, Database Group Interactive, discusses some of the ways an email specialist can help improve deliverability and response rates.
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What is...a Spam Trap?
November/December 2007

Guy Hanson, Business Development Director, Database Group Interactive